We know it’s strange, but it’s actually completely normal to start seeing more fleas or more signs of scratching when you have first applied Itch.
In the first 48 hours especially, the fipronil makes the fleas hyperactive, driving them a bit crazy. This means you may see more or notice your pet is scratching as a last attempt to escape and survive. Rest assured these will be gone and your pet will be flea-free before you know it!
It is also possible that if fleas are in your pet’s environment, they will keep jumping onto your pet! Be sure to treat your home too, as 95% of fleas actually live in your pet’s environment.
Here is a link to our blog on How to get rid of fleas - https://www.itchpet.com/blog/post/how-to-get-rid-of-fleas-on-your-pet